QUALITATIVE 

In-depth interviews

 

Focus Groups

 

Ethnographical interviews

 

Observational methods

  • Market opportunity

  • Market segmentation

  • Analysis of Competing Brands

  • Brand Equity

  • Customer satisfaction and client retention

  • Concept Test and Product Test

  • Pre and Post Ad testing

  • Brand positioning

  • Life styles

  • Usage, behaviour and preferences

  • Mystery Shopping

  • Corporate image studies

  • Public Opinion and social studies

  • Desk research

Research Techniques

We work with highly experienced moderators 

   

         Bilingual staff    -   Gesell facilitie    -  Video recording/video streaming

   QUANTITATIVE

Face to face household interviews

B2B personal interviews

Top level reach    

Street intercept                                         Central location                                         Public opinion leaders interviews

CATI 

CAPI

Online/CAWI

Mystery Shopping

 

 

Types of Research